Attraction is a relationship.
Attractr exists because the performing arts have always been built on connection—yet the most important conversations often happen too late.
Our Story
We didn’t start Attractr as technologists.
We started as facilitators—working across borders to connect performing arts projects with markets, venues, and opportunities.
Again and again, we were asked the same question:
“How do we know audiences will want this?”
Too often, the answer came only after decisions were locked in—after pitches, funding, and production commitments were already made. We watched strong ideas struggle not because they lacked artistic vision, but because demand could only be proven once the risk was already taken.
Organizations lost tens of thousands on concepts that never found their audience.
Artists rebuilt their following from zero with every new project.
The contradiction was impossible to ignore:
The performing arts value dialogue with audiences—yet rarely invite them into the process before decisions are made.
The Turning Point
During the COVID-19 pandemic, we met Mizuki—an extraordinary aerial artist in Japan whose casting opportunities disappeared overnight.
Instead of waiting for permission, she pivoted. She built direct relationships with her audience, offered online experiences, and sustained her practice through subscriptions.
Her resilience revealed something essential:
What if artists didn’t have to wait until opening night to know if their work would resonate?
At the same time, we saw how other industries operate. In tech and consumer products, ideas are tested early. Audiences are involved before scale. Momentum compounds because uncertainty is reduced before investment.
Not because those industries care more about their audiences—but because they have systems the performing arts never had.
That’s when we decided to build them.
Our Mission
To help the performing arts move from guessing to knowing—by turning audience participation into early, ethical signals that support better creative and production decisions.
Because attraction isn’t a transaction.
It’s a relationship—built long before the lights go up.
Join Us in Rewriting the Playbook
If you’re tired of pitching in the dark, burning budgets on guesses, or watching brilliant work fail to find its audience—you’re in the right place.