Co-Pilot Your Next Show With Your Audience
Early access to tools and playbooks, weekly experiments, and a community testing pre-production as dialogue—not guesswork.
Learn about Attractr
Most productions are built in isolation. Then marketed in panic.
What if your audience helped shape your show—before you commit the budget?
Instead of finishing a concept in isolation, then hoping to find the right audience.
What if behind-the-scenes energy built momentum with your cast—all season long?
Instead of a flurry of posts during tech week, followed by silence.
What if every production compounded—building relationships that last beyond closing night?
Instead of promoting a show, watching it close, and starting from zero again.
This is the shift Audience Lab is testing
Pre-production as dialogue
Creators as collaborators.
Audiences as co-pilots.
Built for the producers, creators, and marketers rewriting the playbook.
For Forward-Thinking Orgs
You’re tired of the “announce → promote → reset” cycle. You’re ready to test pre-production intelligence, audience co-creation, and sustainable growth—but need a community testing it with you.
For Independent Producers
You’re launching shows with lean budgets and no marketing team. You need practical playbooks you can actually use—not expensive one-offs or corporate jargon. Audience Lab gives you systems built for scrappy teams, tested in real productions.
For Emerging Creators
You have talent and a following, but no way to turn fans into momentum between projects. Learn how to build owned audiences, monetize behind-the-scenes content, and stay visible year-round—without burning out.
What Happens Inside Audience Lab
01. Weekly Briefings: Insights That Actually Ship
Every Monday, get member-curated stories, survey insights, case studies, and steal-worthy ideas from productions like yours. No fluff. Just what’s working this week.
02. Playbooks: Systems You Can Copy
Step-by-step guides for real scenarios: “Activate Your Cast as Content Engines,” “Run a Pre-Production Audience Test,” “Build a BYOA Strategy.” Built for lean teams. Ready to deploy.
03. Weekly Jam Sessions: Live Tactical Workshops
Every Wednesday, we deep-dive topics from our Community Forum—like “Turn Rehearsals Into Content” or “Launch a Live Room in 30 Minutes.” Bring your questions. Leave with a plan.
04. Community Lab: Test, Share, Grow Together
Join producers, marketers, and creators experimenting with the paradigm shift in real-time. Share wins, troubleshoot challenges, and co-create campaigns. Through forums, events, and co-marketing—you’re never building alone.
05. Early Attractr Access: Shape What's Next
Audience Lab members get first access to Attractr’s tools—Show Pages, Live Rooms, Research Projects. Test features, share feedback, and help build the platform rewriting pre-production.
Ready to
stop resetting
after every show?
Get weekly case studies, tactical playbooks, and a community testing the shift from one-off promotion to year-round momentum.
What We're Testing Now
Why Building an Audience Engine is the Only Path Forward for Performing Arts
How to start with what you have with AI as a co-pilot
System Builder – Your Systems Got You Here But They’re Keeping You Stuck
Legacy Builder – Your Legacy Doesn’t Retire: Making Your Impact Live On
Digital Drifter – Why Your Audience Isn’t Talking Back, And How to Fix It
